3/28/2012

Sony BRAVIA KDL55EX720 55-Inch 1080p 3D LED HDTV, Black


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Rating: 4.0

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Sony BRAVIA KDL55EX720 55-Inch 1080p 3D LED HDTV, Black

Product Description

Sony BRAVIA KDL55EX720 55-Inch 1080p 120 Hz 3D LED HDTV, Black

Amazon.com Product Description

3D Technology Checklist

This product is 3D-related. To help you get a great 3D experience, use the checklist below to ensure you have everything you need. 3D viewing requires:

A Display
First, you'll need a 3D-ready display--whether it's a 3D HDTV, 3D projector, or 3D computer monitor. These displays have more processing power than standard 2D models for displaying 3D images in rapid succession.
A Source
Your display may be ready for 3D playback, but you'll still need a device to read 3D content. This can be a cable box with a subscription to a 3D channel, a 3D Blu-ray Disc player, or a PlayStation 3 system.
3D Content
3D content--the actual entertainment, in other words--will be played back using the source mentioned above, whether it's a 3D broadcast from your cable provider, a 3D Blu-ray Disc, or a 3D video game.
3D Glasses
For now, the vast majority of 3D HDTVs require glasses for 3D viewing. Many use powered "active shutter" glasses, others polarized "passive" glasses. You'll need one pair per viewer, and they'll have to be compatible with your display, whether they're the same brand, or a pair of "universal" glasses designed to work across brands.
HDMI Cable
To connect your source (such as a 3D Blu-ray Disc player) to your display, you'll need a high-speed HDMI cable. Cables with this designation feature bandwidth speeds up to 10.2 Gbps (gigabits per second), for carrying the 3D signal without any loss of quality.

If you want to get more information about 3D, shop our 3D products, watch videos, or interact with other customers, we invite you to visit 3D 101, our customer center about everything 3D.


Internet-Ready Television

Internet-Ready Television

Internet-ready TVs use your broadband connection to deliver dynamic content, whether it's streaming video from Netflix, new music from Pandora, or a quick glance at today's weather forecast.

Although there is overlap, each manufacturer offers a unique bundle of free or paid services, including streaming video and music, social networking apps, online photo galleries, news and financial updates, weather info, sports scores, and a variety of other smartphone-like applications.

Manufacturers continue to add new content to their offerings, keeping customers current through firmware updates, and making a bit of research a prudent step in your buying decision.

Learn more about Internet TVs, how they work, what services are offered by different manufacturers, and exactly what you'll need to get started at our Internet TV 101 customer center.




January 2011
Looking for HDTV that delivers more of everything you want? Sony's 55-inch KDL-55EX720 3D HDTV may be just what you're after. Sony delivers state-of-the-art technology for even smoother high-speed action scenes and a vivid, lifelike picture. Simple Internet connectivity gives you streaming media, Skype video calling, access to your own files over your home network, and then some. And if you like your entertainment with an extra dimension, just add some 3D glasses for the ultimate in immersion.

Sony KDL-55EX720
3D video and cutting-edge HD technologies in an ultra-thin LED HDTV. Click here for a larger image

Internet Access Plus Incredible Picture Quality--Even in 3D

See It All in 3D

Enjoy incredible depth and a sharp, full HD 1080p picture from a leader in 3D technology (3D Active Glasses will be required, sold separately). Plus, the technologies that make a great 3D HDTV make for even better 2D programming.

Edge LED Backlighting

Experience the next level of picture quality and contrast with Sony's Edge LED Backlighting. This technology sharpens image contrast, giving an amazingly crisp picture that you'll notice right away. In addition to being more energy efficient than other backlighting technoligies, this also allows for a slimmer, sleeker design.

X-Reality Engine

Enjoy a vivid, lifelike picture experience. Sony's X-Reality engine brings out the best by analyzing each scene so you see sharpened images, and high-contrast detail.

Sony KDL-55EX720 Edge LED
Experience the next level of picture quality and contrast with Sony's Edge LED Backlighting.
Sony KDL-55EX720 DLNA
Access and share photos, videos and music on your TV by streaming them from compatible DLNA devices.
Sony KDL-55EX720 USB
Share your photos or listen to your favorite music via USB. Or add a USB Wi-Fi adapter for an easy home network connection.
MotionFlow XR 240

See smooth and precise detail during fast-action scenes. Sony's Motionflow XR 240 technology for fast action movies and sports by reducing blur caused by quick camera movements, enhancing image sharpness, and overall creates a clearer picture.

Internet Streaming & Connectivity
  • Internet Streaming & Widgets
    Enjoy Internet favorites on your television. In addition to Qriocity, watch hit movies with Netflix, popular TV shows on Hulu Plus, or user-generated video on YouTube. Or listen to personalized music on Pandora, and plenty more--enjoy a huge selection of Internet content at your fingertips. And with Internet Widgets, you can access news headlines, weather updates, or play games while you watch TV.

  • Skype Ready
    Easily connect to family and friends live on your HDTV wherever they are with Skype! Enjoy free high definition Skype-to–Skype video calls from the comfort of your living room. Simply attach the Sony compact microphone/camera for Skype (required, sold separately) and see your friends on the big screen.

  • Wi-Fi Ready
    Going wireless is easy with the UWA-BR100 Wi-Fi adapter (sold separately). Just plug it in and get ready to stream movies, photos, music and videos straight to your TV from the Internet or your home network. If you'd prefer a wired connection, use the built-in Ethernet port and you're all set.

  • DLNA Streaming
    Access and share photos, videos and music on your TV by streaming them from compatible DLNA devices like your PC, Playstation 3 system, network storage, etc.
Presence Sensor

Save energy when you're not around. This television's built-in motion sensor has the ability to scan the room and detect movement. If the sensor detects no movement, it automatically turns off the picture, leaving only sound. After more time and no movement, the TV turns itself off minimizing any unnecessary power draw.

Navigation Made Easy

Enjoy an easy-to-use menu that allows you to navigate additional content or adjust the picture settings while watching your favorite program.

Faster Start-Up

The Quick Start & Viewing feature enables this Sony television to go from 'OFF' to 'ON' 2-3 times faster than previous Sony televisions. Why wait for your entertainment?

USB Input

A handy USB port lets you share your photos on the big screen, or even listen to your favorite music. Simply connect your digital camera, USB-enabled MP3 player, or USB storage device, and you're good to go.

BRAVIA Sync Compatible

If you've got other Sony devices in your home theater setup this will come in handy. Conveniently operate and control other BRAVIA Sync compatible devices--including BRAVIA HDTVs, Blu-ray Disc Players, surround sound systems, Handycam camcorders, and Cyber-shot digital still cameras--all with one remote control.

LightSensor Technology

Enjoy customized picture brightness and save energy without lifting a finger. The built-in Light Sensor automatically adjusts the picture brightness based on the amount of light in the room. Get the best picture day or night, without any manual adjustments.

KDL-55EX720 Select Specifications

Video
Screen Size (Diagonal): 55 Inches
Display Type: LCD
Backlight Type: Edge LED
Resolution: Full HD 1080p
Tuner: Clear QAM/ATSC/NTSC
Inputs
HDMI: 4 (1 Side/3 Rear)
Component Video (Y/PB/PR): 1 (Rear)
Composite Video: 2 (1 Rear/1 Hybrid)
USB 2.0 Ports: 2 (Side)
RF Connection: 1 (Rear)
Analog Audio Input: 2 (2 Rear)
PC Input: DSub 1(Side), Mini 1(Rear)
Ethernet 1 (Rear)
Outputs
Digital Audio Output: 1 (Rear)
Analog Audio Output: 1 (Side/Hybrid)
Weight and Dimensions
Dimensions (WxHxD): 50 x 30 3/8 x 1 5/8 Inches (50 x 31 1/2 x 12 1/2 Inches With Stand)
Weight: 44.5 lbs. (56 lbs. with stand)

What's in the Box

Sony BRAVIA KDL-55EX720 55-Inch 1080p 120 Hz 3D LED HDTV, Remote Control (RM-YD063), Power Cable, Table Top Stand/Hardware, Documentation

Sony 2011 HDTV Comparison

Series:
BX320
BX420
EX520
EX523
EX620
EX720
NX720
HX820
HX929
Models:
22", 32"
32", 40", 46"
32", 40", 46"
32", 40", 46"
40", 46", 55"
32", 40",
46", 55", 60"
46", 55",
60"
46", 55"
46", 55"
Panel Type
LCD (CCFL)
LCD (CCFL)
Edge LED
Edge LED
Edge LED
Edge LED
Dynamic
Edge LED
Dynamic
Edge LED
Intelligent Peak LED
HD 720p
--
--
--
--
--
--
--
--
Full HD 1080p
--
3D Ready
--
--
--
--
--
Video Processing
BRAVIA Engine 3
BRAVIA Engine 3
X-Reality Engine
X-Reality Engine
X-Reality Engine
X-Reality Engine
X-Reality Engine
X-Reality PRO Engine
X-Reality PRO Engine
Motionflow
--
--
--
--
120Hz
XR 240
XR 240
XR 480
XR 960
Presence Sensor
--
--
With Face Detection
With Face Detection
LightSensor
Internet Video
--
--
Internet Widgets
--
--
DLNA
--
--
Wireless LAN
--
--
Ready
Integrated
Ready
Ready
Integrated
Integrated
Integrated
Ethernet
--
--
HDMI
2
2
4
4
4
4
4
4
4
Component (Y/Pb/Pr)
1
1
1
1
1
1
1
1
1
Composite A/V
2
2
2
2
2
2
2
2
2
Digital Audio Output
Optical
Optical
Optical
Optical
Optical
Optical
Optical
Optical
Optical
PC (DSub)
1
1
1
1
1
1
1
1
1
HDMI PC Input
USB 2.0 Port
1
1
2
2
2
2
2
2
2
MP3 Playback
JPEG Playback
MPEG 1/2 Video Playback
TV Guide Onscreen
--
--


  • 55-inch display with full 3D HD (1080p) picture quality (1920 x 1080 native panel resolution)
  • LED backlighting for incredible contrast, slim design, and energy efficiency
  • Sony's X-Reality Engine sharpens images for a clear, vivid, life-like picture
  • Internet TV for wide variety of streaming media and other Internet content
  • Experience smooth motion detail and clarity with Motionflow 240 technology


Sony BRAVIA KDL55EX720 55-Inch 1080p 3D LED HDTV, Black Reviews


Sony BRAVIA KDL55EX720 55-Inch 1080p 3D LED HDTV, Black Reviews


Amazon.com
Customer Reviews
Average Customer Review
169 Reviews
5 star:
 (90)
4 star:
 (35)
3 star:
 (15)
2 star:
 (13)
1 star:
 (16)
 
 
 

216 of 228 people found the following review helpful
4.0 out of 5 stars Sony Bravia KDL-32EX720, April 1, 2011
By 
Ninjawithagun (Colorado Springs, CO) - See all my reviews
I recently purchased the Sony Bravia EX720 from a local electronics store (and not Amazon, since I prefer to make large electronic purchases locally in the event I need to quickly return and exchange a defective item). Overall, the TV is good, but not great. Here is a quick down and dirty list of "in my opinion (IMO)" pros and cons:

Pros:

- High quality LED side-lit LCD screen
- True 1080P 3D and Hi-definition capable, but with some limitations
- Colors and contrast are vibrant, once you take the time to manually adjust the picture settings
- Built-in 3D transmitter; no need to buy the external transmitter which saves you about $35
- 3D effects are very good overall, but best results can only be attained by watching 3D Blu Ray movies
- Artifical 3D option in the 3D options works decently and provides an alternative to playing PC games in 3D without having to use the NVidia 3D Vision or 3DTV Play drivers; this allows you to maintain up... Read more
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66 of 67 people found the following review helpful
4.0 out of 5 stars Choosing between the EX and the NX, September 27, 2011
Amazon Verified Purchase( What's this?)
Sony offers a variety (i.e. confusing array) of very similar TV models. I wanted a 60" screen, but decided on the EX rather than the NX once I understood the differences. In case anyone else finds themselves similarly confused, here is my take on the two models.

The NX costs $400-500 more than the EX, but seems to have the same basic TV inside. For me, the following features weren't worth the extra several hundred bucks:

(1) WiFi -- Wireless access is noticeably slower than wired for streaming video, so I wouldn't use that if I had it.

(2) Gorilla Glass -- The NX weighs about six pounds more, mainly because of the giant sheet of "Gorilla Glass" covering the front screen. Sony calls this feature a border-less "monolithic design", but I found it a bit silly. The TV looks border-less only when it's turned off. The NX actually has a slightly larger border than the cheaper EX model. But perhaps Sony expects their customers to not turn their sets on,... Read more
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82 of 87 people found the following review helpful
5.0 out of 5 stars Review from a not-really-super-techy guy, April 12, 2011
By 
abe (LOS ANGELES, CA, US) - See all my reviews
This review is from: Sony BRAVIA KDL55EX720 55-Inch 1080p 3D LED HDTV, Black (Electronics)
*UPDATE* May 19, 2011
I've had this TV for over a month now, and just wanted to provide an update:

Picture: CUSTOM SETTINGS! Out-of-the-box, the picture isn't the best quality. There is some graininess, a noticeable soap opera effect and some blockiness with moving pictures. EVERY owner should calibrate the settings to their liking. Also, it's very important to turn off the ECO sensor -- your TV will be much, much brighter. I followed the custom settings on flatpanelshd.com, where the reviewer tweaked the settings for best picture output, down to advanced settings like B-Gain and R-Gain. From there I messed around with the other settings until I found a picture I'm very happy with.

Comparison: Two of my friends bought a 55-inch LG LW5600 and I've spent a good time watching their TVs. The LG uses passive 3D so the glasses are super cheap and comfortable -- I hate to say it, but the 3D on that TV probably looks better overall. They also brag about an 8 million... Read more
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